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CAMPAIGN OBJECTIVE: Raise awareness and use of Allianz Global insurance and accompanying app that can help users better their travel experience.

STRATEGY: Engage 5 influencers with a focus on travel to create content, publish to their blog and social media accounts – posts that focus on Allianz Travel Insurance and accompanying app. Content to raise awareness and use of Allianz and their travel services.

RESULTS:

  • 1.1 MIL reach
  • 661K Twitter reach
  • 180K Facebook reach
  • 131K Instagram reach

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