CAMPAIGN OBJECTIVE: Raise awareness and use of Allianz Global insurance and accompanying app that can help users better their travel experience.
STRATEGY: Engage 5 influencers with a focus on travel to create content, publish to their blog and social media accounts – posts that focus on Allianz Travel Insurance and accompanying app. Content to raise awareness and use of Allianz and their travel services.
- 1.1 MIL reach
- 661K Twitter reach
- 180K Facebook reach
- 131K Instagram reach