Advertising has become one of those things that is just so much a part of our daily lives that we don’t even think too much about it, except to get annoyed by it once in a while. With that being said, advertising is something that is quite complex and involves creativity and innovation as the very center of its existence. Today we are going to take a look at some, not all, of the various types of advertising.
Social Media
What does social media have to do with advertising? Quite a lot to be honest. The number one trend and topic that CEOs are getting into their marketing toolbox is social media. Marketers are figuring out just what it takes to get their brands into the conversations on social media. More and more brands are finding out that a good bit of their marketing needs to be done online. For this, they need a really good social media agency.
Even if you are just blogging, a great way to expand your audience is by networking on social media. Get on there are find other bloggers who are in the same niche as you and cross-promote. This was a lesson learned by one bloggy mom. Advertising your brand, even on social media, especially on social media, is critical.
There are other types of online advertising too. Online advertising can be described as being a form of promotion that is used on the internet with the express purpose of delivering advertising messages in an effort to attract customers. Ads online are delivered by ad servers. Examples of advertising online include things like:
- The contextual ads that you will find in results from searches on search engines
- Banner ads
- Email marketing and even email spam
- In-text ads
- Advertising networks
- Rich media ads
- Online classified advertising
- And the social media advertising already discussed
Broadcast Media
Radio and television are two of the traditional types of broadcast media that have been in use for a long time in terms of advertising. TV offers a broad range of creative opportunities along with a message that can be dynamic and an audience reach that is wide. This is also typically the most expensive way to advertise though. Your stations that are locally affiliated will tend to have a broad local audience, but you will also tend to have to deal with a lot of waste when your target demographic is a small township marketplace. People who watch TV tend to have a negative attitude towards advertisements too and if they DVR their shows, they will just skip the commercials anyway. Both TV and radio have messages that are fleeting, meaning that the messages disappear as soon as the commercial ends. Radio is a lot more affordable though and because of this, it allows for more frequency and repetition. That said, you don’t have the same visual element, or indeed any at all like you do with TV, and the audience that hears your messages is most of the time distracted by other activities.
Press Advertising
This type of advertising is that which you would find in a printed medium such as a trade journal, magazine, or newspaper. This can encompass everything from media that has a very large readership base, like major national magazines and or newspapers, to those local newspapers and maybe trade journals on particularly specialized topics where readership can be quite limited.
Mobile Billboards
A lot of people might not think of this right off hand when in a conversation about advertising, but it certainly qualifies. These are typically digital screens or billboards that are mounted to vehicles. These vehicles can be dedicated or built specifically for this purpose. They can also be regular vehicles. Either way, they are driven on routes that are predetermined by the clients. Often, these billboards are lighted, some by spotlights, and others being backlit.
In-Store Advertising
This type of advertising is exactly what it sounds like. This is any type of advertisement that can be or is placed inside of a retail store. This includes the placement of products in locations with extreme visibility, such as right at eye level, on end caps, and near the checkout counters, displays that promote a specific product and are eye-catching, and even advertisements that might be placed right in shopping carts or used in in-store video displays.
