To answer these questions, we have created this quick guide to SEO for Mommy Blogs. In this article, we will cover SEO, SEO types, and 3 easy ways to enhance your blog’s SEO. Let’s get started.
SEO: What Is It?
As you probably know, “SEO” stands for “search engine optimization.” As the name suggests, SEO optimizes your blog’s content so that it can rank higher in the search rankings, making it more likely that people will land on your blog. In other words, SEO is the practice of increasing the quality and quantity of website traffic by enhancing your search engine results.
Although SEO makes search engines better understand your content, SEO is also about knowing what people want and anticipating their questions. If you do not incorporate SEO into your Mommy blog, it is unlikely that others will find your site, let alone find it helpful for their issues.
Types Of SEO
In general, there are three main types of SEO: on-page SEO, technical SEO, and off-site SEO. Let’s take a quick look at all three types.
On-Page SEO is about optimizing the content on your blog through keyword research, content creation, and keyword optimization. The purpose of on-page SEO is to make it easy for search engines to understand the topic of individual pages. For those who are new to SEO, you will want to begin with on-page SEO.
Technical SEO relates to non-content aspects of your Mommy Blog. This includes backend structure, foundation, and site speed. The purpose of technical SEO is to make your blog more readable and user-friendly. This SEO type is more difficult to use if you are not familiar with website building and may require a professional for help.
Off-Site SEO is about boosting your website’s credibility, authority, and reliability. In other words, it’s supposed to show search engines and searchers that your information is reliable, helpful, and factual. Off-site SEO is easy to implement and should not be ignored.
3 Best Ways To Optimize Your Mommy Blog
Now that you know what SEO is, let’s look at the 3 best ways to optimize your Mommy Blog.
Keyword Research And Optimization
One of the most important ways to optimize your blog is by doing keyword research and optimization. Optimizing your keywords will let search engines hone-in on the specific topic of each page. You can research keywords through a variety of tools online like the Google Adwords Keyword Tool.
Once you know what keywords to use, you need to utilize them in your posts. Try to include the primary keyword in the title, introduction, conclusion, headings, title tags, meta descriptions, and body. More so, use secondary keywords throughout the body.
Another way to optimize your content is by including the main keyword in the file name of photos. Additionally, change the alt text field to a brief but keyword-rich description.
Focus On The Links
Another important way to enhance your blog’s SEO is by focusing on your links. The links will serve to enhance your off-site SEO, making your blog appear more factual, reliable, and credible. Of course, there are specific ways to use links:
- Only link to other sites that are reputable and credible
- Link to sites with large backlink profiles
- Only link to sites that are directly relevant to your page
- Anchor the link into the text (natural linking)
- As you link to other sites, many online creators will start linking to your site as well.
Deleting Duplicate Content
Finally, the third way to optimize your Mommy Blog is to delete any duplicate content. Duplicate content is any content that appears in more than one place or has more than one URL. For example, you may have two locations for the same blog entry on your website.
It is important to remove duplicate content from your blog because search engines will have trouble knowing which location is the better of the two. As a result, it can make both locations appear lower on search rankings.
SEO is a great way to boost the credibility and exposure of your Mommy Blog. To find out more about SEO, check out our courses and services related to SEO.
This article was originally posted at Mom Marketing Coach.