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Before an entrepreneur starts or invests in an online business, different ideas should pass an array of tests and questions before being deemed as a valuable opportunity. Does your online business idea present a real market need? Is there enough demand for its product or services?

While these initial questions are right and on target, there are also others, just as important, to ask as part of your online business evaluation. With that said, here are some ways and questions on how to evaluate an online business opportunity. Make sure to keep them all in mind!

#1. Return

This is perhaps the biggest question you need to ask yourself. You want to determine whether a particular online business opportunity will generate revenue and, more importantly, real profit. Without the latter, your business idea is merely an idea – one that does not come with financial merit.

  • Do you have a product that is capable of generating more money than what you are actually spending?
  •              How much investment do you require to turn the idea into a reality?

#2. Advantages

You must be able to identify the different advantages of the potential online business. Otherwise, it would be a waste of time, energy and money pursuing it. When doing so, it’s important to look at factors your idea possesses that others do not.

  • What makes this business idea of yours better than others (i.e. your competitors)?
  • Is it actually unique?
  • Does it have stiff competition? If so, how is the competitiondoing so far?  

#3. Market     

The market is without a doubt the pillar in your overall business evaluation. You have to analyze and understand it well. Let’s say you are interested in digital marketing sites and platforms or perhaps you are fond of online advertising marketplaces such as You want to find out if the market is big enough for this business idea to penetrate. By doing so, you will be able to assess whether this opportunity makes sense, and have real profit-potential.

  • Is there a real need for your online business idea? If so, can it actually fill the market need?
  • Who are your target consumers? What are their main issues or concerns?

#4. Potential

At the end of the day, you want your online business to make money. If it doesn’t come with positive cash flow, it is almost impossible for you to succeed in the long-term. No matter how good your intentions are, you are expected to fail because the financial potential is not there.

  • Is the financial reward sufficient? If so, what’s the expected time frame before you see a real profit?
  • Does your product or service have potential growth in the market?
  • Are there other similar or related online businesses out there? Are they doing well?

The last question is very important, as it validates the existence of your potential business opportunity. Even more so, it tells you directly whether or not you should pursue it.


As an entrepreneur, it is expected for you to perform a lot of researching. Don’t just try to come up with great online business ideas – be creative as well. Also, don’t forget to be enthusiastic, committed and lastly – take the time to perform a solid online business evaluation.


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