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Feeling like your beauty routine isn’t producing the results you want? You might be using the wrong products. Many women assume that natural skincare, haircare, and cosmetic products aren’t as good as their chemically-laden counterparts in department stores. However, natural products are often superior to the familiar name brands, delivering great results while being better for your health. Check out these beauty brands to discover why you should give natural products a shot.

ILIA Beauty

apply eyeshadowImage via Flickr by goMainstream

The simple formulas comprised of organic ingredients make ILIA Beauty cosmetics some of the most notable products in the natural beauty niche. Every product this brand offers is made with up to 85 percent USDA-certified organic ingredients. In addition, all their cosmetics ingredients are completely cruelty-free.

Just because ILIA Beauty uses only organic-certified products with plant-based formulas doesn’t mean their products are inferior in any way. You’ll be impressed by the staying power of their popular tinted lip conditioners and lipsticks, and their highlighter gives anyone an effortless dewy glow.

Josie Maran Cosmetics

Josie Maran offers organic beauty products at affordable prices. This is one of the most accessible natural beauty brands, since products are found in popular stores like Sephora. The brand was founded by model and actress Josie Maran after she discovered the incredible properties of argan oil. The company works with female-run co-ops in Morocco to source the very best argan oil for their products. Besides using high-quality natural products, the company employs eco-friendly practices.

Because Josie Maran products are all infused with argan oil, they feel smooth and rich rather than cakey or drying. Their cosmetics are longer-lasting due to the oil’s moisturizing properties, and their skincare products like body butters, cleansing oils, and face masks feel especially luxurious.


You’ll love the way that Amway products make your skin look and feel. The natural beauty products sold by Amway are made with nourishing ingredients that make your skin healthier. Many customers become loyal to the Amway brand thanks to the glowing, radiant skin they get from using these products.

Some of the purest and most beneficial ingredients from around the globe are sourced to create Amway’s high-quality cosmetics and skincare products. Examples include the African baobab fruit, which is rich in antioxidants that protect the skin, and Norwegian fjord water, which is filtered through special quartz sand and features exceptional purity. These ingredients are incorporated into Amway’s natural beauty products to deliver stunning results.

True Botanicals

If you want to take care of your hair as well as you take care of your skin, consider trying True Botanicals’ complete beauty product lineup. In addition to skin cleansers, oils, toners, and serums, this natural beauty brand features nourishing shampoos and conditioners. These formulas are designed to keep hair healthy and soft without drying it out or weighing it down.

The skincare and hair care products from True Botanicals are packed with simple, natural ingredients. In fact, every ingredient they use is independently certified-nontoxic, cruelty-free, non-GMO, and gluten-free. Almost all their products are vegan as well, and True Botanicals infuses their products whole essential oils instead of synthetic fragrances to create an aromatherapeutic experience.

Function of Beauty

Function of Beauty is a unique natural hair care brand that combines pure ingredients with customizable formulas. Customers build an individual hair profile that describes their hair type and hair goals. Shampoo and conditioner colors and fragrances can even be selected to further customize the formulas. The result is a hair care solution that’s personalized to each individual’s unique hair care needs.

Besides the cool customization options, Function of Beauty is dedicated to using natural ingredients in all of their products. All the ingredients in their shampoos and conditioners are paraben-free, sulfate-free, cruelty-free, and non-toxic.

Say goodbye to long lists of unpronounceable chemicals on your hair care, skincare, and makeup products. There’s a better way to look good, especially when you’re picking out products that you put directly on your skin and hair day after day. Switch to these natural beauty brands and embrace a healthier way to look and feel your best.



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